Direct Care

We are proud to join the Direct Care movement, which allows us to provide excellent patient care that is not complicated by vision plans and insurance companies.

Eyecare providers are contracted by vision plans (or vision insurance companies) and medical insurance companies to provide care to their members. After services are provided, the providers are reimbursed for the care they gave. In many cases, the reimbursement is a small fraction of the fees the provider charges. This forces eyecare providers to artificially inflate their fees and/or prioritize quantity of patients over quality of care to compensate for this low reimbursement. This is where Direct Care comes in.

By removing the vision plan and/or medical insurance from the equation, we can focus on our patients and provide affordable care to patients who are under-insured, uninsured, or out-of-network.